Archive for February, 2006
Recently on my little personal blog area of Wordtrip.com I ranted briefly about the stupid new round of Taco Bell commercials. They’re billing the Crunchwrap Supreme (I think that’s it) as “Good to go” because it’s designed for portability and so convenient. Which I find retarded as it’s Taco Bell, they barely have ANYTHING that’s not designed to eat on the proverbial run. A Burrito is pretty portable and “good to go”, but apparently we’re not supposed to figure that out.
Well Post has topped them for my “stupid commercial” award of the week. Post make’s Grape Nuts, and now makes a new Grape Nuts Trail Mix Crunch that’s a sort of cross between a lighter/crisper Grape Nuts and a Granola. How does Post cereals decide to market this new cereal? What’s the tag-line they come up with? “Tastes so good you won’t believe it’s Grape Nuts” which translates roughly into “Our normal product tastes like tree bark” (not that some people would argue that I’m sure… but do you want to ADVERTISE that?!?!). If they were replacing one with the other it MIGHT make sense to say how good your new one tastes compared to the old version, but they’re not doing away with Grape Nuts I’m pretty sure. They’re actualy putting down their OWN product, like Pepsi not saying “we’re better than Coke”, but Pepsi saying “we’re better than Diet Pepsi”. I may not be a marketing genius but that’s just STUPID!
I think I’ll go have a Coke.